Week 1

  • Verify occupancy status within 24hrs.
  • Institute cash for keys per sellers request if occupied.
  • Once vacant, have property re-keyed and combination box installed.
  • Digital photos emailed and hard copies mailed within 72hrs.
  • Complete BPO on property and damage inspection reports.
  • Have vendors bid on initial interior cleanup and lawn cleanup.
  • Inspect property and make appropriate suggestions to seller to prepare home.
  • Price property to sell.
  • Input in Multiple Listing Services (this automatically places listing on Internet).
  • Place sign on site, with appropriate riders.
  • Schedule photography and virtual tour photo sessions for high valued properties
  • Place as a featured property on web site and placed on FloridaMoves.com, ColdwellBanker.com, Moves.com, Realtor.com, and FL.Living.com.
  • Email over one hundred local investors property information.
  • Prepare color brochure to place on site.
  • Send out 100 postcards with picture and description of home.
  • Keep track of showings and follow-up with agent feedback.
  • Follow-up on leads.

  • Week 2-3

  • Daily prospecting for buyers.
  • Monitor feedback from showings and follow-up on leads.
  • View web site to assure satisfaction.
  • Assess impact of ads and make necessary revisions.
  • Inspect property inventory brochures.
  • Maintain record of showings and follow-up with agent feedback.
  • Follow-up on leads.
  • Weekly property inspection.

  • Week 4

  • Evaluate effectiveness of current market plan.
  • Review price and determine if adjustment is necessary.
  • Continue daily prospecting.
  • Discuss current marketing plan with Sellers and revised course of action plan.
  • Monthly status report.

  • Coldwell Banker MLS


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