Week 1
Verify occupancy status within 24hrs.
Institute cash for keys per sellers request if occupied.
Once vacant, have property re-keyed and combination box installed.
Digital photos emailed and hard copies mailed within 72hrs.
Complete BPO on property and damage inspection reports.
Have vendors bid on initial interior cleanup and lawn cleanup.
Inspect property and make appropriate suggestions to seller to prepare home.
Price property to sell.
Input in Multiple Listing Services (this automatically places listing on Internet).
Place sign on site, with appropriate riders.
Schedule photography and virtual tour photo sessions for high valued properties
Place as a featured property on web site and placed on FloridaMoves.com, ColdwellBanker.com, Moves.com, Realtor.com, and FL.Living.com.
Email over one hundred local investors property information.
Prepare color brochure to place on site.
Send out 100 postcards with picture and description of home.
Keep track of showings and follow-up with agent feedback.
Follow-up on leads.
Week 2-3
Daily prospecting for buyers.
Monitor feedback from showings and follow-up on leads.
View web site to assure satisfaction.
Assess impact of ads and make necessary revisions.
Inspect property inventory brochures.
Maintain record of showings and follow-up with agent feedback.
Follow-up on leads.
Weekly property inspection.
Week 4
Evaluate effectiveness of current market plan.
Review price and determine if adjustment is necessary.
Continue daily prospecting.
Discuss current marketing plan with Sellers and revised course of action plan.
Monthly status report.
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